To ensure that the activation accurately represented the brand’s visual aesthetic, NARS worked closely with the Roblox developer studio Supersocial to build the experience, providing reference images and color palettes that Supersocial creators translated into makeup-inspired textures. “To authentically translate its style to Roblox, we developed a visually sophisticated beauty adventure experience deeply rooted in the history and creative cues of the brand.” “NARS is a brand with a distinct and iconic creative identity,” said NARS vp of global digital innovation and strategy Dina Fierro in a written statement. For the first time, Roblox creators can also upload entirely custom textures for their experiences.īrands such as the cosmetics and skincare company NARS have already started taking advantage of this increased visual detail via activations such as its NARS Color Quest experience.
Users now have the ability to build with materials and textures that more accurately represent the physical world, including realistic brick, glass and metal. Roblox has been beta testing its new Materials tools for several months, but officially launched the update in late July.
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